eHarmony saves you from bad dates in new TV ads
Ever been on a really awkward date? Or ones where you just had nothing in common to talk about? You’re not alone; many Australians go on bad dates every day as a result of being poorly matched.
This is what we explore in our new TV ads that launched yesterday. Taking the relationship journey back to where it begins, the ads take you on a series of dates highlighting the frustrations that come with being matched with incompatible people, showing that eHarmony’s matching system leads to better quality dates.
Moving away from our well-known testimonial ads with real eHarmony members, we wanted to show a different side of eHarmony. We think dating should be fun; it’s about meeting new people, self-discovery and exploring chemistry. But we’ve all had bad date experiences from being poorly matched. We wanted to capture these moments in a light-hearted and funny way and show people that there’s an alternative.
The series of ads feature four common bad date personas: Mr Awkward, Miss Checklist, Miss Superficial and Mr Workaholic.
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