5 dating trends to watch in 2015

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It’s an exciting time to be single and dating in Australia. The popularity of social media has led to a heightened awareness of dating apps and services like eHarmony, and is also having an impact on reducing the stigma once associated with online dating – especially among younger audiences.

We’re going on more and more dates, extending our networks outside our immediate circles in our search for love, and embracing this evolving dating culture. But what’s next in the dating space? The experts at eHarmony Australia share their top five dating trend predictions to look out for in 2015.

  1. Embracing the new dating culture

The stigma of both online and offline dating will continue to diminish, following the trend in the USA and UK. eHarmony’s Dating and Relationship Expert, Melanie Schilling, says we’re already seeing more people being comfortable in discussing their dating life in open forums, in a growing community of empowered singles. Generally, we’ll become more comfortable switching between the online and offline dating spheres and incorporating both into our dating strategies. People will increasingly participate in ‘active dating’ behavior. That means becoming more socially active, extending their networks and being strategic in their dating choices.

  1. Focus on digital dating strategies

Australians are not only becoming more sophisticated in their online dating behavior, but also more strategic about the ‘dating brand’ they are putting out into the world. Ms Schilling predicts that people will use several online platforms simultaneously to meet a range of different dating needs. For example, casual dating apps are popular with younger people who enjoy the social nature of the experience – it’s a diversion they can engage in with their friends. But most Aussies don’t seem to take these apps too seriously. They understand that a genuine, long-lasting connection is based on a deeper level of compatibility, which is hard to find with photo-and location-based apps.

  1. Mobile apps

Mobile dating apps have become mainstream in today’s dating world, and they’ll continue to grow in 2015 as companies invest heavily in mobile technologies. However Ms Schilling predicts a shift in attitude, with the younger generation increasingly becoming fatigued by the ‘hook up’ culture of free dating apps and turning to more relationship-focused online environments. As for the older generation, they’ll continue to become more active in online dating, including the use of mobile apps.

From a technology perspective, online dating services will keep advancing their mobile user experience and design through new features and products, such as eHarmony’s Touch ID security and Datebook app features which allows user to search for fun date spots in Australia and plan dates with Foursquare integration.

  1. Dating sites getting you jobs

With eHarmony expanding into the careers industry with Elevated Careers, a new platform that matches job-seekers with prospective employers, we can anticipate other online dating services to seek out new markets too.

CEO Dr Warren says employers have shown a tremendous interest in such a service. He believes too many members of the 21st century workforce lack a connection to their employers – at least in part because they didn’t know what they were getting into when they sought, and accepted, their respective positions.

  1. Something for everyone

Now that online dating in general has become the norm, naturally, niche online dating is becoming increasingly popular too. With sites segmented into specific groups like age, religion, culture, hobbies and more, there’s now truly something for everyone out there looking for love.

Whatever the niche group, there are many good reasons people are searching within these communities. People are inclined to search for a partner within a community to preserve their culture, or sometimes it’s simply more comfortable to be with a partner of the same background. If it’s through a hobby, there’s already a base level of common ground to build a connection from.

Do you think dating culture is changing? Let us know in the comments below or join the conversation @eHarmony_AU or on Facebook.com/eHarmonyaustralia.


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