eharmony helps you date better in newest TV campaign


eharmony’s latest ad campaign shows how better matches really do result in better dates

Ever feel like you’re going on the same date over and over again, only with different people? You know the one – where Mr. Looks-Good-on-Paper or Ms. Talk-A-Lot is probably a really nice person, but after making awkward chitchat over cocktails it becomes painfully clear that there will be no second date?

This is the premise for our latest TV campaign. We partnered with Sydney-based creative agency, Kalido, to capture the dating dilemmas that result from being poorly matched.

Our new four-part TV campaign kicked off in September with Date Déjà Vu, and today we reveal our newest ad, Fitdate Fail:

Lynsey Tomkinson, eharmony’s Senior Marketing Manager says: “This latest campaign captures the funny side of being mismatched on a date, while giving singles an alternative that really works.

eharmony matches users on compatible values, ambitions and personalities, which results in better dates.”

Check out Fitdate Fail and let us know what you think in the comments below or join the conversation @eHarmony_AU or on

If you’re looking for a better date, sign up to eharmony using the promo code BETTERMATCHES1 for an awesome discount on your subscription.


  • Client: eharmony Australia
  • Creative agency: Kalido
  • Production: 8com
  • Director: Eddy Bell
  • Producer: Lib Kelly

If this article gave you the confidence to find your match, try eHarmony today!

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