Online dating: free from social stigma


Curious about what else is behind the shift in attitude toward online dating? Here are some of the reasons why it’s increasingly popular.

The matchmaking algorithms are spot on

The algorithms used to match people are dynamic and constantly refined for improved accuracy. Since the launch of eHarmony Australia in 2007, users are finding love on average 341 days earlier. The eHarmony Relationship Questionnaire is designed to really drill down into the complexities of people’s personalities, beliefs and motivations in life. In the first five years of matchmaking, almost 11,000 marriages were attributed to eHarmony.

You’re in the driver’s seat

There are many online dating sites that have free sign-up, which makes it incredibly easy to test the waters. It’s an open-ended arrangement where people can try it out and maintain their membership if they like it, or simply suspend or cancel their account if they don’t wish to continue. It’s totally on your terms, and puts you in the driver’s seat.

When you’re sure, you’re sure

Giving Aussie singles yet another reason to take their search for love online, eHarmony found that meeting online is a fast-track to marriage, with the average length of time for new couples becoming engaged less than a year after they are first matched on the site. Those findings are consistent with eHarmony’s Relationship Study, which found that 70% of online daters think online dating accelerates the ‘getting to know you stage’ of the relationship.

People that meet online already tend to have a lot in common, which helps them form strong connections from the start. This is particularly the case with the advanced compatibility algorithms that match people in a much deeper way than if they met at a pub or party.

So what do you think?

With more people now using online dating than ever before, do you think that the social stigma has vanished? Do you feel that sharing your experiences with friends has helped to bring it into the mainstream? Let us know in the comments below.

Like this? See our related posts:

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Debunking 6 common myths about online dating



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