eharmony Relationship study delves into Aussie singles


We’ve just launched eharmony’s second annual Relationship Study, exploring insights and trends around life’s most important relationships. This phase we focused on singles and their attitudes towards love and dating.

top priorities for aussie singles

For more than half the Australian population, love or finding ‘the one’ is their biggest life priority – above children, money and career. However the majority of singles spend more time in front of the computer and TV than looking for dates.

According to the study, 64% of singles claim their relationship status is due to ‘not having met the right person’, when in fact they are spending as little as one hour per week actively networking and looking for dates – that’s less than the time spent watching TV/movies (6.8 hours a week), exercising (3 hours) and even reading (2.5 hours)!

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eharmony Dating and Relationship Expert, Melanie Schilling says we need to have positive emotion, engaging activities, positive relationships, higher meaning and a sense of accomplishment in order to be really happy. So, it makes sense to invest in the quality relationships in our life. Whilst watching movies and reading can be enriching, wouldn’t it be better to invest more than an hour per week in finding and maintaining a great relationship?

As for why singles are putting so little effort into finding the one, the study found that Hollywood could be creating an over-romanticised notion of what it is to fall in love. Over half (55%) of respondents say films have influenced their perception of what love should be like, with  movies like The Notebook and Love Actually most likely to have an impact. And just like in the movies, 65% of single Aussies believe that love is not something to search for, rather ‘love will find you’.

Low self-esteem is also a barrier for Aussies’ love lives, with more than a third (34%) of respondents admitting they don’t feel confident enough to date and a further 28% believing they’re not a good catch.

”The Hollywood fantasy that ‘love will find me’ is fine for people who have all the time in the world.  But if you are ready for something more meaningful now, then a more strategic and conscious dating approach will work better,” says Melanie.

Delving deeper into the reasons why many Australians choose to remain single, having time to yourself (67%) topped the list, closely followed by not being accountable to anyone else (62%) and being able to spend more time with friends and family (44%).

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As to the challenges of being single, being one of the few single people at a family gathering (45%), hearing how happy other people are in a relationship (43%) and being the third wheel (38%) topped the list of popular responses. And a note of caution for coupled up Aussies: 23% of singles say that receiving terrible dating advice from others is the worst part of singledom.

Melanie concludes that it’s very unlikely love will come knocking on the door for most of us. It’s therefore vital that Aussies on the search for love dedicate the time and effort into finding ‘the one’. “A more strategic approach to dating doesn’t have to be hard or time-consuming. You could try joining a dating site like eharmony, which saves you time by only matching you with compatible people, or put yourself in situations where you’re likely to meet new people, like networking events or a class. Being considered about dating doesn’t take any of the romance away from that wonderful feeling of meeting the right person and falling in love. Trust me, I’m an online dating success story myself!”

Do you agree with these findings? Tell us in the comments below or join the conversation on FacebookTwitter & Instagram. And if you are ready to narrow down the world of possibilities, sign up to eharmony today- find someone made for you.

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If this article gave you the confidence to find your match, try eharmony today!

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